Shell International Petroleum achieved the title L&E Brand of the Year at MARKETING-INTERACTIVE’s 11th edition of the Loyalty & Engagement Awards with five gold, two silver, and eight bronze trophies.Their campaigns ‘Shell Advantage Rewards (SHARE)’, ‘How Shell x Marvel Studios’ Dr. Strange campaign increased Shell Go+ Acquisition by 434%’, and ‘Reimagining the future of fuel loyalty for Shell Indonesia’ made waves in categories such as Best Loyalty Strategy – Consumer, Best Use of Gamification, Best Use of Mobile, and many more.

Close behind was Enrich by Malaysia Airlines with their campaigns ‘Stepping Stones – Fast Track Your Way To The Top’, ‘The New Travel & Lifestyle Currency’, and ‘READY? SEARCH! GO.’ that won them four gold, two silver, and one bronze. Another notable entrant was minden.ai with three gold, three silver, and one bronze trophies from their campaign ‘Nobody, nobody but yuu’. Danone, DBS, Hewlett Packard Enterprise, minden.ai, United Overseas Bank (UOB), Nestlé Malaysia, Jotun Paints (Vietnam), Singtel, and VF Group were also among the brands that impressed the jury panel. In addition to the L&E Brand of the Year, there were three other overall titles presented during the event, recognising exceptional agencies across three pivotal domains: Loyalty, Engagement, and Relationship Marketing.

It was in Engagement Agency of the Year and Relationship Marketing Agency of the Year that PRMMS dominated, having won both titles with two gold, one silver and five bronze trophies, and three gold, four silver and two bronze trophies respectively. In partnership with Hewlett Packard Enterprise, Shell International Petroleum, and Syngenta Asia Pacific, PRMMS won gold in categories such as Best Engagement Strategy – B2B, Best Use of Gamification, Best CRM Strategy.

The complete article can be found on the Marketing Interactive Website here.

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