PRMMS B2B2C Loyalty

We help brands grow by strengthening relationships through AI-powered B2B2C loyalty, CRM, and partner solutions.

Latest News

PRMMS turns 4! 🎉

This milestone reminds us of how far we’ve come and the future we’re building together. Thank you to our people, clients and partners for believing in our mission. Here’s to redefining loyalty and creating impact across APAC and beyond.

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We're Great Place to Work® Certified™! 2025

Creating a great workplace to work: It's all about the people! We'll continue to build workplaces that value growth, celebrate success, and make room for new ideas!

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Celebrating 37 Wins at the Loyalty & Engagement Awards 2025

PRMMS brought home 37 awards, across 26 categories in Loyalty, Engagement & Relationship Marketing space alongside our amazing clients! We are truly honored to be recognised as Loyalty Agency of the Year and Relationship Marketing Agency of the Year.

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Local Hero - CRM & Loyalty Agency of the Year 2025

We are honored to be named Local Hero - CRM & Loyalty Agency of The Year 2025! This meaningful recognition celebrates the passion and dedication of our team that fuels everything we do. It's a reminder to consistently challenge the norms and drive impact through the solutions we deliver.

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Excellence in Relationship & Personalisation Marketing 2025

We have brought home three wins from this year's #MarketingExcellenceAwards! This achievement is a true testament to our vision of redefining marketing excellence through innovation and AI-led strategies in loyalty marketing.

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Best Innovative Use of Mobile Technology in Mobile Excellence 2025

PRMMS won the Best Innovative Use of Mobile Technology at the Mob-Ex Awards 2025! Mobile technology enables us to create seamless and meaningful experiences that drives loyalty & engagement.

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In today’s fast-moving digital world, true loyalty isn’t something that can be bought. It’s built through meaningful connections, trusted partnerships and thoughtful experiences you create.

Driving growth through CRM, PRM & Rewards

Nurture Customer Loyalty

Drive stronger customer relationships with CRM solutions tailored for B2C brands, leveraging proven retention strategies, loyalty marketing and customer engagement programs.

for CRM

Engage Your Partners

Build a strong and collaborative partnerships through cultivating B2B customer loyalty, drive partner retention and enhance channel partner engagement that leads to sustainable grow and long-term success.

for PRM

Rewards Made Simple

Inspire loyalty and build lasting relationships through digital rewards, tailored incentives, and customised loyalty programs that help achieve meaningful business outcomes.

for Rewards

Rewards & Incentives

Inspire loyalty and build lasting relationships through digital rewards, tailored incentives, and customized loyalty programs that help achieve meaningful business outcomes.

AI-powered Loyalty, Engagement & Relationship Management

Enterprise-grade, all-in-one Technology Platform

Seamless Omnichannel Communications (web, email, SMS, push, social)

Intuitive UI/UX and Creative Services

Data-driven Insights & Continuous Optimization

Localized Marketing: Content, Campaigns & Promotions

Engaging Promotions & Gamification

Streamlined Rewards, Incentives & MDF Management

Powering connections that matter

PRMMS delivers innovative loyalty and relationship marketing solutions for B2B and B2C. Our comprehensive approach encompasses the creation, deployment, and management of B2B and B2C loyalty programs, providing an all-in-one solution. Headquartered in Singapore, we run B2B2C channel programs in 80+ countries across Australasia, Asia Pacific, EMEA, and the Americas.