Back to Resources
PRMMS Named Loyalty, Engagement and Relationship Marketing Agency of the Year 2026
PRMMS Wins 4 Agency of the Year Titles at Loyalty & Engagement Awards 2026
PRM Marketing Services (PRMMS) has achieved an outstanding result at the Loyalty & Engagement Awards (LEA) 2026, taking home all 4 top agency honours:
- Loyalty Agency of the Year
- Engagement Agency of the Year
- Relationship Marketing Agency of the Year
- L&E Brand of the Year – Shell Advantage Rewards
Check out our LinkedIn post on the LEA 2026 here: https://lnkd.in/p/g87QW6Wb
37 Wins, with 4 Best-in-Class Awards
With 37 wins, including 10 Gold awards, celebrating our work across loyalty strategy, technology, gamification, UX, data-driven engagement and customer experience, this has been an extraordinary year for PRMMS.
More than the numbers, these wins reflect the breadth, creativity and impact of the work our teams and clients continue to deliver together. A year to be incredibly proud of and an exciting foundation for what comes next.
PRMMS at the Loyalty & Engagement Awards 2026
- 4 Agency of the Year titles
- 37 total wins
- 10 Gold awards
- 6 client programmes recognised
- Shell Advantage Rewards named L&E Brand of the Year
- Recognition across loyalty, engagement, relationship marketing, technology, gamification, UX, data and customer experience
The 2026 PRMMS Awards Showcase
Gold Awards
- Best Use of Relationship Marketing – B2B
- Best Loyalty Strategy – Consumer
- Best Loyalty Strategy – Retail
- Best Engagement Strategy – Online Experience
- Best Engagement Strategy – Specific Audience
- Best Customer Relationship Management Strategy
- Best Personalisation in Relationship Marketing
- Best Customer Experience
- Best User Experience
- Best Use of Mobile
Silver & Bronze Awards
- Best Card-Based Loyalty Programme
- Best Loyalty Strategy – Automotive
- Best Loyalty Strategy – Lifestyle
- Best Use of Loyalty Strategy – Programme Integration
- Best Engagement Strategy – B2B
- Best Engagement Strategy – Online Experience
- Best Personalisation in Relationship Marketing
- Best use of Relationship Marketing – B2C
- Best Use of Mobile
- Best Use of Advocates
- Best Use of Contests / Promotions
- Best Use of Gamification
- Best Use of Technology
- Best Use of Consumer Insights / Data Analytics
You may view the full list of awards here: https://awards.marketing-interactive.com/loyalty-and-engagement-sg/2026-winners/
What the 2026 Awards Recognition Means for Loyalty Marketing
Integrated Loyalty Capabilities
PRMMS was recognised across a wide range of capabilities, including loyalty strategy, customer engagement, relationship marketing, technology, gamification, user experience, data and customer experience. This breadth reflects PRMMS’ integrated approach to loyalty marketing, bringing strategy, technology and engagement together to created connected experiences across the customer journey.
B2B2C Expertise
This recognition also highlights PRMMS’ experience in building and managing B2B2C loyalty ecosystems. By connecting brands with customers, partners and other stakeholders, loyalty programmes can go beyond traditional rewards to support stronger relationships and create value across the wider ecosystem. This approach is reflected in PRMMS’ work across diverse industries and client challenges.
Long-term Programme Management
The recognition of Shell Advantage Rewards as L&E Brand of the Year 2026 also reflects the value of long-term programme partnerships. PRMMS has managed the Shell Advantage Rewards programme since 2017, supporting the programme across strategy, programme design, technology, customer experience, engagement, rewards, data and ongoing operations.
What This Means Going Forward
Two decades of experience. Five years of acceleration. The Loyalty & Engagement Awards 2026 recognition reflects what that combination can achieve: loyalty programmes built on deep expertise, connected technology and meaningful customer relationships.
As we look ahead, PRMMS remains focused on helping brands across Singapore, APAC and beyond build stronger loyalty ecosystems through integrated loyalty marketing, relationship marketing, customer engagement, technology, rewards and data.
For brands looking to build a new loyalty programme, transform an existing one or create stronger relationships with their customers and partners, we’re ready to help turn complex challenges into meaningful, measurable loyalty experiences.
Thinking of building a loyalty programme, or ready to rethink one? Let’s chat!
Frequently Asked Questions
What did PRMMS win at the Loyalty & Engagement Awards 2026?
PRM Marketing Services (PRMMS) won four top agency honours at the Loyalty & Engagement Awards 2026: Loyalty Agency of the Year, Engagement Agency of the Year, Relationship Marketing Agency of the Year, and L&E Brand of the Year for Shell Advantage Rewards.
How many awards did PRMMS win in 2026?
PRMMS secured 37 wins at the Loyalty & Engagement Awards 2026.
Which PRMMS programme won L&E Brand of the Year 2026?
Shell Advantage Rewards was named L&E Brand of the Year 2026, the top client honour at the awards. PRMMS has managed the programme since 2017.
What does PRMMS do?
PRMMS is a B2B2C loyalty marketing agency based in Singapore, delivering integrated loyalty marketing, operations, technology, rewards and support services for brands building lasting customer and partner relationships.
What industries does PRMMS work with?
PRMMS works across industries including agriculture, technology, automotive, consumer lifestyle and lubricants, among others.
